Sunday, February 8, 2009

Podcast your novel. The new face of publishing.

Often in history, innovation causes a shift in the direction of business. The telegraph industry gave way to the telephone business. The horse and buggy were replaced by the car industry.

That's not what we are seeing in publishing.

It is a new age where people operate in a new way. In the last ten years, the ipod, audio books, podcasts, and blogs have come into their own. People consume entertainment and information in the midst of a busy day, on he fly, or on-demand. On an average day, most people read less on the written page than on the computer screen. Increasingly, people hear less on a CD than on their ipod or computer streaming.

It isn't a replacement of a previous industry, but a change in the way we operate, and therefore the way the publishing industry must operate in order to keep up.

I still think it is a valid pursuit to seek traditional publishing, and probably the best place to start. Just don't stop there. And depending on how small a market you expect, you may even want to start with the "non-traditional" approach.

You should study the pioneers of the podcast novel including J.C. Hutchins, Scott Sigler, Tee Morris, Mur Lafferty, and so many more. If you listen to interviews or personal podcasts by these individuals, you will quickly find that the podcasting route requires a lot of work... I mean a lot. But it can pay off in the end.

Check out the selection of Podiobooks that are available. You could be next on the list.

This is a good article about the brave new world of podcasting fiction.,8599,1872381,00.html

I will probably do a more in-depth blog on the podcasting option in the future. Until then, let's all keep on writing.

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